Ship Extra Highly effective Technical Shows: 8 Strategies






Earlier than shifting into coaching and training, I used to be an IT Consulting Engineer for 25-plus years.  To today, I’ve a left-brain bent.  However I bear in mind the expertise that modified my perspective on what makes a strong technical communicator (trace: it entails each hemispheres).

What struck me was that he was so good at illustrating his factors and holding the viewers rapt.  I approached him after his speak and requested him, ‘What’s your secret sauce?’  He mentioned, ‘Every time I give a technical speak, I begin by explaining in a manner that my mum would perceive it.’

I actually preferred the best way he dove into deep technical element solely after he launched the ideas with transient, compelling tales and vivid analogies.  To me, that was an ideal manner to ensure everybody understands what you’re speaking about, with out dumbing down the content material.

What I’ve realized since then is that this type of method to technical presenting doesn’t take away from the content material professional’s credibility; as a matter of truth, it provides to it, particularly in the event that they’re addressing a combined viewers.

Delivering clear, advanced knowledge in a significant option to the individuals and companies impacted is extra necessary than ever—at work and in our communities.  

To do it effectively, you may have to rethink a number of the hallmark left-brain preconceptions about craft and ship your speak.  However belief me, it’s effectively well worth the journey.

Listed here are our high pointers . . .

1. Begin With Your Viewers in Thoughts

Who’re you presenting to, and the way is your primary message or proposal related to them?  How a lot element do they really need or want? Your technical friends is likely to be comfortable to dive into a lot of detailed knowledge.  However how a couple of combined viewers of engineers, salespeople, and potential prospects?  Or perhaps senior executives, who simply need the underside line?

For instance, let’s say you’re presenting to a combined viewers. The most effective technique could be to prepare your presentation so you start with a big-picture overview and primary message/proposal for the non-technical individuals; then a strategic degree of element for technical managers and technical specialists outdoors your space; and final, a deep dive for content material consultants who’re accustomed to your work.  

We consider it as an inverted pyramid of content material element . . .

It’s necessary to keep in mind that totally different sorts of audiences worth totally different data and presentation types. Having labored with all ranges of presenters (and audiences), right here’s what we’ve discovered every prefers:

  • Senior-level executives choose content material targeted on the general influence of your knowledge or proposal: the price, ROI, and advantages. They need the high-level view, with govt summaries, options, and future enterprise implications. (Try our downloadable PDF, “The right way to Current to Executives: 23 Confirmed Ideas”)

  • Non-technical audiences and technical individuals in numerous disciplines additionally admire higher-level content material.  As well as, they usually need to understand how what you’re presenting will have an effect on them straight.  Will it influence their workload or priorities?  Will it delay different tasks they’re engaged on?  Will it shift roles or obligations?

  • Technical audiences need content material wealthy in detailed knowledge evaluation, design specs, concept, and statistics. They count on you to know the jargon and to make use of technical phrases. They need to know concerning the analysis behind your knowledge, they usually admire data equivalent to algorithms, process-flow diagrams, characteristic lists, and coding examples.

One presenter we labored with famous that with combined audiences, he begins by saying, “Immediately, I will be doing a split-level presentation. The primary 10 minutes shall be a big-picture, market-focused abstract. Within the subsequent 10 minutes, I’ll present an summary of the know-how concerned. Within the final 10 minutes I’ll go into the element and current the outcomes of our code evaluation. Be at liberty to go away earlier than the subsequent degree of element if that’s not what you need.”

So bear in mind, contemplate your viewers earlier than you get too far in crafting your presentation.  By doing so, you may be extra . . .

By directing your presentation to the viewers’s wants, you’ll improve consideration and retention.

Environment friendly
By creating an audience-centric presentation from the beginning, you’ll discover it simpler to plan and ship a related and memorable speak.

By speaking an motion the viewers can take on account of the presentation, you’ll have a better influence (we go into this in “Determine an Motion Step,” under).

Right here’s a useful Viewers Evaluation guidelines we developed for workshop contributors.

Subsequent, what would you like the viewers to do with the information you’re presenting? 

2. Determine an Motion Step

When you’ve analyzed your viewers, the subsequent greatest step is to ask your self, “What do I would like the viewers to do, suppose, or really feel on account of listening to this presentation?” 

One widespread mistake many presenters make is to imagine the viewers understands what they’re being requested to do.  Until your request is evident and concrete, you threat creating confusion and shedding their assist.

Listed here are some fast examples of efficient vs. ineffective motion steps . . .

Once more, it helps for those who suppose by way of what you need your viewers to suppose, really feel, or do . . .


Now it’s time to dive into the core content material of your presentation . . .

3. Develop a Clear Primary Message

Even you probably have advanced concepts or knowledge to debate, your presentation ought to have a clearly said central goal or key message.  Why are you presenting the information?  What would you like your viewers to recollect?  

A brief, clear, and compelling primary message accomplishes a number of necessary issues . . .

Listed here are some greatest practices for creating your primary message so it’s clear and memorable . . .

As PowerSpeaking, Inc. Grasp Facilitator Rita Williams emphasised within the video, repetition of your primary message—phrase for phrase—is vital.  Analysis has proven that individuals are more likely to retain your clear, concise primary message for those who repeat it at the very least 3 times all through your presentation, at first, center, and finish.

When you’ve analyzed your viewers, recognized an motion step, and crafted your primary message, it’s time to show to the substance of your presentation . . .

4. Make Your Content material Relatable and Memorable

Your knowledge alone is likely to be endlessly fascinating to you and your technical friends.  However for those who’re giving a presentation or speak, you most likely have a bigger goal and a broader viewers to achieve.  

Possibly you need to get a bunch of groups fired up concerning the subsequent section of product growth.  Maybe you’ll want to enlist assist from different departments to make a system change. Or perhaps your staff wants finances approval from senior administration to launch a brand new venture.

Regardless of your goal, you’re way more prone to succeed for those who assist your viewers relate to your content material and bear in mind (and perhaps act on) it after the presentation is over.

We’ve discovered that one of the simplest ways to try this is to craft a technical presentation that balances analytical and anecdotal proof—and connects with individuals on a human degree.

Analytical Proof: Info and Figures
Analytical proof is often proof drawn from statistical data—particularly knowledge collected by systematic strategies. For instance, the variety of element failures reported in 1 / 4, the proportion of people that had adversarial reactions to a brand new drug, or the ROI on a brand new service providing over a specified time frame would all be thought-about analytical knowledge. 
Anecdotal Proof: Tales, Analogies, Case Research, Examples

Anecdotal proof tells a narrative relatively than drawing solely on numbers or percentages. Examples:  A narrative about how a significantly ailing affected person responded to a brand new drug, studying a letter from a glad buyer, or speaking about an expertise you had when calling your individual firm for customer support. 

Some technical individuals in our workshops bristle on the concept of storytelling or, as they’ll say, “making an attempt to be entertaining.”  However being an entertainer isn’t the purpose right here.  The purpose is that we’re all human, and pictures, metaphors, and tales spark our curiosity and lodge in our reminiscences extra simply than info and figures alone.

Working example:  This powerfully vivid analogy from scientist and creator Carl Sagan:


“Actually, the thickness of the Earth’s environment, in contrast with the dimensions of the Earth, is in about the identical ratio because the thickness of a coat of shellac on a schoolroom globe is to the diameter of the globe. That is the air that nurtures us and virtually all different life on Earth, that protects us from lethal ultraviolet mild from the solar, that by the greenhouse impact brings the floor temperature above the freezing level.” 


In his ebook “Precise Minds, Attainable Worlds,” psychologist Jerome Bruner estimated that info are about 22 occasions extra memorable when they’re delivered through a narrative.  

When the mind sees or hears a narrative, it mimics the sample of the author’s or speaker’s mind. This is named neural coupling, the place in impact,  the storyteller actually shares their sensory expertise with one other particular person.  (A way more memorable expertise than taking a look at a spreadsheet in a slide presentation.)

You can not attain an individual’s head with out first touching their coronary heart, and the trail to the center runs by the mind, beginning with the amygdala . . . We now know which mind chemical substances make us take note of a speaker (cortisol) and which make us really feel empathy towards one other particular person (oxytocin).” — Carmine Gallo, “Storyteller’s Secret.”

Many occasions, a easy analogy is an efficient option to make a posh problem clear and relatable.  Certainly one of my PowerSpeaking colleagues,  Grasp Facilitator and Coach John Warren, informed me, “I nonetheless bear in mind a vivid analogy utilized by a HighTechSpeaking® workshop participant many years in the past.  She mentioned, ‘You’ll be able to’t play tennis with a bowling ball,’ then went on to elucidate, ‘The outdated system was too huge and complicated.  The brand new one is smaller and sooner.’”


You’ll be able to’t play tennis with a bowling ball.”


So, keep in mind that analysis proves you’ll improve the influence of your knowledge and your message by reaching individuals by their hearts and minds.

Subsequent, use the facility of images to assist individuals perceive and bear in mind key factors . . .

5. Be Inventive With Visible Aids

Whether or not you’re presenting in particular person or just about, there are a number of methods you possibly can maintain individuals’s curiosity and drive house your message by getting inventive with visuals.

Add Imagery to Clarify Knowledge

You already know to not clobber your viewers with limitless data-dense slides, proper?  Good.  The extra you possibly can convey knowledge/key messages through imagery, the extra participating and memorable your content material shall be.

Listed here are a number of extra examples of mixing easy, highly effective pictures with (few) phrases to ship a message . . .

Don’t Restrict Your self to Slides

Take into consideration introducing a wide range of visible aids to make your presentation extra fascinating . . .

Whiteboards: A digital whiteboard or an in-person flip-chart are nonetheless nice methods to emphasise key factors, seize viewers suggestions or questions, or clarify an idea. 

Props: Use props as an example a key metaphor or concept out of your presentation. A world globe may assist illustrate the worldwide market, or an apple may evoke preventive well being care (“An apple a day retains the physician away.”) 

Handouts: A handout permits the viewers to take one thing again to work that can be utilized as a reference or abstract of your content material.

Video Clips: These are a good way to interrupt the monotony of nonetheless slides, and infrequently introduce a extra human issue to the subject. 

6. Use Sample Disruption to Maintain Consideration

There’s nothing like breaking a sample to snap individuals again to consideration.  Consider a presenter who instantly turns off the display or introduces music.  Or how a couple of presenter who’s been speaking for 5 minutes then instantly . . . stops.  Silence, for like 30 seconds.  You’d lookup, proper?

Think about locations in your presentation the place individuals may want one thing contemporary to maintain them engaged.  Some examples . . .

  • Tales and analogies
  • Questions
  • Video clips or sound recordings
  • Fashion modifications (vocal, motion, gestures, pausing)
  • Blanking the display
  • Visuals (graphics, illustrations, pictures)
  • Viewers participation (small group dialogue, brainstorming)

Subsequent, let’s take a look at one side of profitable presenting that causes many techies to roll their eyes:  an interesting supply fashion.  

Stick with me.  It’s comparatively painless . . .

7. Do not Underestimate the Energy of Fashion

A speaker who stands statue-still, stares at their slides or notes, and speaks in a monotone is sufficient to put anybody to sleep—regardless of how fascinating the content material.  

Keep in mind, even scientists, engineers, and system programmers are human.  And analysis has proven that we people are moved by nonverbal communication.  We “learn” lots into its presence or absence, which implies it could possibly both obscure or clarify what we’re saying out loud.

“What you do speaks so loudly that
I can not hear what you say.”Ralph Waldo Emerson

Should you’re getting ready to make a presentation or give a chat, it’s doubtless you do what most individuals do: focus solely in your content material. Whereas what it’s a must to say is certainly key, how you say it—by nonverbal “language”—is much more necessary than you may suppose.

Analysis has proven repeatedly that your posture, gestures, facial expressions, and the tone and cadence of your voice play an enormous function not solely in getting your message throughout to an viewers, but additionally, in participating them, constructing belief, and growing your credibility.

Your tone of voice, for instance, has a big effect on how your content material is obtained. 

Not having the ability to hear a speaker, both due to poor audio or a too-soft voice, isn’t simply an annoyance. In a USC research that seemed on the results of poor audio in scientific displays, they discovered that, “When the video was troublesome to listen to, viewers thought the speak was worse, the speaker much less clever and fewer likable, and the analysis much less necessary.”

Talking in a dreary monotone is one other option to lose your viewers.  Watch keep away from it and as an alternative, create vitality and curiosity . . .


supply: Nice Speech Writing, “The right way to Keep away from Talking in a Monotone,” through YouTube

Should you’d like extra recommendations on making nonverbal communication be just right for you, try our weblog, “Use the Energy of Nonverbal Communication to Join with Your Viewers: 7 Ideas.”

8. Convey Your Genuine Self to the Desk

“Talk.  Don’t shut your self off.”  
Sau Lan Wu, famend particle physicist

Talking of the human issue relating to displays, know that authenticity, openness, and fervour go a good distance in participating your viewers, constructing belief—and sure, even establishing your credibility. 

NASA mathematician Katherine Johnson as soon as revealed her childhood ardour for numbers in a quite simple, relatable manner . . .

“I counted every little thing. I counted the steps to the highway, the steps as much as church, the variety of dishes and silverware I washed … something that could possibly be counted, I did.” 

Now, for those who had been within the viewers when she led with that, she’d have your consideration, proper?  

Regardless of how advanced the information or the message, an audience-centric, genuine, human method is an effective place to begin.

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